About Us

Welcome and thank you for visiting us! We are a new womenswear brand passionate about creating wearable experiences.  

Considered and Responsible

Our planet and our community are very precious to us at / id /. That’s why we are committed to reduce negative environmental impact and make a positive social impact.

We are on a journey to source only sustainable fabrics that have a very low impact on the environment and a positive impact on the people involved at all stages of the production.

We are committed to achieving zero waste. So, we buy fabrics in small sustainable batches, make most out of them and create small run and one-of-a-kind pieces!

/ id / pieces are designed and made to withstand the blast of fast fashion and to be cherished for years to come.

Our pieces are crafted in Tbilisi, Georgia by my mum with her small team of creative and passionate women. We aim to empower / id / makers by creating an environment where they learn new skills and feel valued, and by providing them with fair living income and economic empowerment so they can fulfil their potential in their personal and work life.

Unique and Bespoke

We are committed to bringing you unique pieces. Using small batch fabrics and our commitment to achieving zero waste makes us be even more creative with the designs and only allows us to make a limited number of pieces.

We are proud to be able to offer you bespoke pieces. Please get in touch if you cannot find the right size, we will make one exclusively for you.

Our mission is to empower as many women as / id / can reach – those who wear / id / pieces AND those who create them

We aim to empower / id / women by offering them a unique wearable experience! By offering them pieces that nurture harmony between personal style & conscience! By ensuring that every piece is made by passionate women who, with our help, fulfil their potential in their personal and work life.



The / id / story is simple

I’m Anna, I founded / id / and design its pieces. I’ve always had a passion for designing clothing and have been very lucky to have a wonderful mum whose incredible skills bring my designs to life. I moved to London from Tbilisi, Georgia over ten years ago and my passion for designing got absorbed by London’s captivating lifestyle. Until!.. l decided that I was going to design my own wedding dress and make it with my mum. After this wonderful experience, I started creating more pieces with my mum again. Encouraged by the compliments I received when wearing our pieces, I decided to set up / id / to share my passion for unique designs, tailoring and consciously made clothing. What’s more, to share the sense of empowerment one can feel when wearing a unique piece and knowing how it was made.

We call ourselves / id /  because we set to create a brand where you can relish your inner desires (‘id’) without compromising your values (‘super-ego’). By creating responsibly made, unique, sophisticated and long-lasting pieces / id /  will delight both, your desires and your conscience.