About Us

Welcome and thank you for visiting us!

We are a new womenswear brand passionate about creating wearable experiences to empower women!


The / id / story is simple

I’m Anna, I founded / id / and design its pieces. I’ve always had a passion for designing clothing and have been very lucky to have a wonderful mum whose incredible skills brought my designs to life. I moved to London from Tbilisi, Georgia over ten years ago and my passion got absorbed by London’s captivating lifestyle… Until… l decided that I was going to design my wedding dress and make it with my mum. This wonderful experience awoke my passion for designing, and I started creating more pieces with my mum again. Encouraged by the compliments I received when wearing our pieces, I decided to set up / id / to share my passion for unique designs, tailoring and consciously made clothing. What’s more, to share the sense of empowerment one can feel when wearing a unique piece and knowing how it was made.

We call ourselves / id / because we set to create the brand where you can relish your inner desires (‘id’) without compromising on your conscious self (‘super-ego’). By creating responsibly made, unique, sophisticated and long-lasting pieces / id /  will delight both, your desires and your conscience.


Considerate and Responsible

Our planet and our community are very precious to us at / id /. That’s why we are on a journey to source only sustainable fabrics that have a very low impact on the environment and a positive impact on the people involved at all stages of the production.

We are committed to achieving zero waste. So, we buy fabrics in small quantities, make most out of them and create only a limited number of pieces.

/ id / pieces are designed and made to withstand the blast of fast fashion and to be cherished for years to come.

/ id / pieces are crafted in Tbilisi, Georgia by my mum with her small team of creative and passionate women. We aim to empower / id /  makers by creating an environment where they learn new skills and feel valued, and by providing them with fair living income and economic stability so that they can fulfil their potential in their personal and work life.


Unique and Bespoke

We are committed to bringing you unique and limited pieces. Using small batch fabrics and our commitment to achieving zero waste makes us even more creative with the designs.

We are proud to be able to offer you bespoke pieces in case you cannot find the right size – just get in touch.


Our mission is to empower as many women as / id / can reach – those who wear /id/ pieces AND those who create them

We aim to empower /id/ women by offering them a unique wearable experience! By offering them pieces that nurture harmony between personal style & conscience! By ensuring that every piece is made by passionate women who, with our help, fulfil their potential in their personal and work life.